Reading Time: < 1 minute
May 18, 2020

Vlog – How to Define Your Value Proposition

Reading Time: < 1 minute
May 26, 2020

I need to know, have I gone mad? Am I alone in my dichotomy?

Reading Time: 2 minutes I have moments when this all feels surreal. Like watching a movie. Yet it is reality. I have lost all sense of time and space, mornings run into evenings, workdays blur into weekends. Yet the days of the week have not changed. I miss the commute when my brain has time to transition between home and work, yet I appreciate my body not being in constant motion. I feel grateful and blessed, yet sad and afraid all at once. I miss the comfort of structure and routine, yet I love the freedom of breaking from it.
December 14, 2020

Wait! Before you Choose a Name for your New App or Cloud Solution – Read this…

Reading Time: 6 minutes Before you pick a name for your new Power App or solution, think twice! There is more to a name than meets the eye. What does your company name mean to prospects today? Semiotics is an area of research that focuses on understanding how we interpret and make sense of signs, including words, emoticons, images, icons, and objects. In the context of culture, the same object or sign can have different meanings: a thumbs-up in Canada means “good job”. In Australia, Greece, or the Middle East it can mean “sit on this” or “up yours”. I’ve taken a minute to analyze the Microsoft Dynamics 365 and NetSuite product names from a semiotic perspective to give you an example. When creating new apps or bringing new services offers to market, choosing a name should be a deliberate and thoughtful decision-making process.
January 26, 2021

Struggling to Articulate your Cloud Value Proposition?

Reading Time: 6 minutes People don’t buy products and services. They buy a solution to their problem. In my experience reviewing hundreds of technology websites, I’ve found that very few technology companies have a clear value proposition identified for prospective customers. Most of the time I have to weed through lists of product features to find anything that even remotely feels like a value or benefit statement or listen to a 3-minute long explanation without really hearing a compelling value statement. We are obsessed with leading with product features and functionality when asked to speak about our solutions. So, I’ll attempt to help you quickly identify your solution or company value proposition here.
May 17, 2021

Create a Deeper Connection with Customers Earlier in the Sales Cycle

Reading Time: < 1 minute Case Study Modern Work | Australia | Pricing | Offer Development | SaaS Transformation
SPEAK TO AN EXPERT