We do one thing and one thing only. We help industry focused technology companies like yours accelerate customer acquisition and growth strategies through a better understanding of neuroscience, emotional engagement and tribal behavior.

Why Hire Us

Every experience with our team will leave you more engaged, enlightened, and inspired than you thought possible, with new clarity and great ideas. You will see your prospects, clients and industry through a new emotional lens that simplifies your customer acquisition strategies and amplifies your impact. Emotional clarity demystifies your customer acquisition process. Microsoft partners around the world who we have worked with and who have implemented our strategies have gained increases conversions, closed more deals, significantly increased their revenues and have a much lower cost of selling.

Our 10 company core beliefs and values:

1. Assume nothing, challenge everything and everyone
2. Actively pursue learning and growth
3. Don’t innovate, disrupt
4. Do everything with excellence and passion; there's no room for mediocracy
5. Care about the impact we have
6. Learn from mistakes and move on
7. Freedom and respect always
8. Make this year better than last
9. Focus to excel
10. Live a free and balanced life

How We Are Different

We are both emotionally driven and passionately tribal and not as logical as we think. It is critical for you to understand how the unconscious (and conscious) brain is wired to behave, react, reward and punish, in order to know how to engage prospect emotions and influence their decisions.

Unlike other consulting firms, we not only know the technology industry and have 25+ years of expertise in sales and marketing, but we are thought leaders in neuro marketing, behavioral science and emotional engagement. All our work applies the newest research in brain science to the customer acquisition process.

Mark Stuyt

Chief Engagement Officer

Mark is the founder of Neural Impact, a boutique consulting agency that helps clients embed emotional differentiation in their sales and marketing motions. Mark’s deep understanding of the unconscious buying process, coupled with over 25 years of award winning sales excellence results in a contrarian prospect engagement model that truly aligns with today’s radically different buyer behaviour.

With over 25 years of sales and sales leadership experience, Mark has held senior channel and direct sales positions with Computer Associates, Pivotal CRM, PeopleSoft, and SAP, where he consistently distinguished himself as a top producer.

For the past five years, Mark has worked exclusively with the Microsoft ecosystem working with Microsoft Dynamics partners worldwide. Mark’s unique understanding of behavioural economics, customer buying psychology and strategic selling have resulted in significant change throughout the global Microsoft sales ecosystem. He is a regular contributor to many business publications and a frequent guest lecturer at numerous colleges and universities. Get Mark on My Team

Sharka Chobot

Chief Transformation Officer

For the past 25 years Sharka has played a leading role in guiding and inspiring hundreds of individuals and companies to successfully realize their professional and business goals. Sharka’s expertise lies in assisting business leaders to take their management capabilities and organizational results to the next level. Her key strength is facilitating and accelerating growth and change, leading to increased results.

With over 25 years of marketing, leadership and coaching experience, Sharka has held senior leadership positions with Stratford Software and Bedford Software, ATI Technologies and Pivotal CRM. Chobot was also selected as one of the Top 40 business individuals in British Columbia, Canada by Business in Vancouver magazine and she was nominated as one of the 20 Most Influential business women in British Columbia, Canada.

Chobot has a BBA degree in marketing and communication; an Executive MBA (Simon Fraser University); is a Certified Executive Coach (Royal Roads University); and has a Facilitator designation from Corporate Coach University in Texas. Sharka is an angel investor and sits on the board of directors and advisors of various technology companies. She is an adjunct professor at Simon Fraser University, the University of British Columbia and Capilano University. Get Sharka on My Team

Joanne Charley

Chief Marketing Officer

As Chief Marketing Officer for Neural Impact, Joanne Charley is excited to bring her more than 30 years of sales and marketing expertise to Neural Impact clients during their cloud transformation journey.

Originally from Sydney, Australia, Joanne has over 30 years of international experience, directing major financial services and information technology industries across the Americas, Europe, and Asia Pacific.  She has created and executed both regional and global go to market strategies, focusing on customer retention and transformational readiness.

  Joanne has worked with Hambros Bank, National Mutual Royal Bank and Howard Smith Ltd, Crystal Decisions, SAP Canada, Borland Corporation, Class Software, Fincentric Corporation, and ACL Services. Joanne was also a senior strategist for a leading Australian marketing agency.

Joanne is a University Professor of marketing and strategic management and has taught international, digital and behavioral marketing at some of Canada’s top Universities.

Bill Crow

Chief Negotiating Officer

Bill retired as a lawyer after 25 years as in-house counsel and legal consultant to major corporations in the software, finance and shipping industries. When not snowboarding or playing hockey, Bill currently negotiates IT contracts for one of the world’s largest restaurant chains, and acts as Neural Impact’s Chief Negotiation Officer.

Marcie Weinstein

Master, Marketing

Marcie Weinstein brings more than 20 years of sales and marketing experience working in the technology sector. She has produced extraordinary results with companies such as SAP, Pivotal CRM, Palm Canada Inc, Tech Data Corporation and Ingram Micro. Her passion for marketing inspires her to find fresh ways to improve customer engagement. Since starting with Neural Impact in 2015, Marcie has guided Microsoft partners with digital communication strategies and helped them develop emotional engagement with their clients.

Mat Wilkins

Master, Visual and Psychology

Mathew Wilkins is a young, creative university graduate currently living and working in Vancouver, BC. He enjoys playing music, studying psychology and the visual arts, and journalism. With a passion for poetry and storytelling, Mathew is fascinated in verbal and visual communication forms that are fun and easy to consume.

Andrew Yang

Master, Digital Execution

Andrew comes from over 10+ years of modern marketing experience. He's also the Creator of the B2B Marketing Universe: A Single Unified Framework, and most-viewed writer on Quora on various topics of B2B Marketing Strategy and Execution. He comes from a background working as a Marketing Technologist for some of the fastest growing MS Partners and technology companies. With a degree in Mathematics from Queen’s University, he applies data and logic into the execution of unique marketing strategies.