You have options. Watch the video to learn why choosing Neural is low risk and high value.

Looking for a consulting firm who understands your high tech business?

For 10 years Neural Impact has been helping thousands of technology firms around the world transform to a SaaS business model.

Engage with us to learn how you too can accelerate your cloud customer acquisition.


How We Are Different

People are emotionally driven and passionately tribal, not completely motivated by logic. To influence a prospect's buying decision, we must engage their emotions with an understanding of how the unconscious and conscious brain is wired to behave, react, reward and punish.

We know the technology industry and have 25+ years of sales and marketing expertise.

Unlike other consulting firms, we are thought leaders in neuromarketing, behavioral science and emotional engagement. Our work applies the newest research in brain science to the customer acquisition process.

How We Can Help

(click on each challenge to learn how we can help)

You have a sense of urgency. You don’t have time to educate a consultant on your industry. You want a consulting firm that already knows your business.
Unlike most sales and marketing consulting and training firms that serve customers from consumer-packaged goods to tourism, 100% of our customers are technology firms ranging from Microsoft to firms just like yours. We get it. We talk IOT, AI, CRM, ERP, Azure, IOT, CLV, churn, SEO, SaaS, MRR and more.
You want a firm that understands the changing needs of the cloud digital buyer 3.0.
Our team members have been in the technology industry for up to 30 years. We disrupt your traditional on-premise thinking, approach and processes and teach you modern cloud customer acquisition strategies.
You know your old IT messaging, sales approach and marketing isn’t working anymore. All our work is anchored in neuroscience and the latest research in neuromarketing.
We understand what motivates the buyer’s brain and how to emotionally engage them during the buying journey. We can teach best practices that will drive your conversion.
You want help increasing your cloud sales.
Many generalist management consulting firms try to do it all. We don’t. We specialize in customer acquisition and cloud business transformation only. If you need project delivery or technical road mapping, that’s not us.

If you want to expand and grow your business outside of your local domestic market, there are many things to consider. We are based in Canada, but our clients are located all around the world.

We understand the nuances and differences in the current state of the cloud market in the US, Canada, Australia/New Zealand, Europe, Middle east South Africa, Latin America and across Asia. If you want to know what is and isn’t working in these markets, we can help.


Simplify your customer acquisition strategies and amplify your business impact.

Every experience you have with our team will leave you more enlightened and inspired than you thought possible, with new clarity and great ideas that you will want to implement immediately.

Microsoft partners, ISV’s, resellers, disties, SI’s and other technology firms form around the world who have implemented our strategies have increased their conversions and revenues, closed more deals, and reduced their costs of selling already. Are you ready to do the same?


We are global

We've facilitated workshops from Moscow to Manhattan to Malaysia.

Our mission is to help businesses that provide technology products or services to accelerate their customer acquisition and growth strategies through a better understanding of neuroscience, emotional engagement, and tribal behaviour.



The Neural Team

Mark Stuyt

Chief Engagement Officer

Mark is the founder of Neural Impact, a boutique consulting agency that helps clients embed emotional differentiation in their sales and marketing motions. Mark’s deep understanding of the unconscious buying process, coupled with over 25 years of award winning sales excellence results in a contrarian prospect engagement model that truly aligns with today’s radically different buyer behaviour. With over 25 years of sales and sales leadership experience, Mark has held senior channel and direct sales positions with Computer Associates, Pivotal CRM, PeopleSoft, and SAP, where he consistently distinguished himself as a top producer. For the past five years, Mark has worked exclusively with the Microsoft ecosystem working with Microsoft Dynamics partners worldwide. Mark’s unique understanding of behavioural economics, customer buying psychology and strategic selling have resulted in significant change throughout the global Microsoft sales ecosystem. He is a regular contributor to many business publications and a frequent guest lecturer at numerous colleges and universities.

Sharka Chobot

Chief Transformation Officer

Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies research from behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 30 years of technology specific expertise and teaches behavioral marketing at the University of British Columbia, Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.

Joanne Charley

Chief Marketing Officer

Originally from Sydney, Australia, Joanne has over 30 years of international experience, directing major financial services and information technology industries across the Americas, Europe, and Asia Pacific. She has worked the world with Microsoft’s top ISV’s and reseller channel and has created and executed both regional and global go to market strategies, focusing on customer retention and cloud transformation and readiness. She has also worked with Hambros Bank, National Mutual Royal Bank and Howard Smith Ltd, Crystal Decisions, SAP Canada, Borland Corporation, Class Software, Fincentric Corporation, and ACL Services. Joanne was also a senior strategist for a leading Australian marketing agency. Joanne is a University Professor of marketing and strategic management and has taught international, digital and behavioral marketing at some of Canada’s top Universities.

Enzo DiMichele

Chief Sales Strategist

Enzo is focused on understanding our buyers and sellers, with more than 25 years global experience as a business and sales leader in consulting and technology. He works with both individuals and organizations to better understand and address complex business challenges, and develop sustainable sales strategies for near term and long term results. His specialties include sales leadership and talent development, assessing and developing sales leadership growth strategies, re-engineering sales processes to increase profit margins, and creating operational efficiencies that focus on customer insights.

Bill Crow

Chief Negotiating Officer

Bill retired as a lawyer after 25 years as in-house counsel and legal consultant to major corporations in the software, finance and shipping industries. When not snowboarding or playing hockey, Bill currently negotiates IT contracts for one of the world’s largest restaurant chains, and acts as Neural Impact’s Chief Negotiation Officer.

Marcie Weinstein

Master Marketing Strategist

Marcie Weinstein brings more than 20 years of sales and marketing experience working in the technology sector. She has produced extraordinary results with companies such as SAP, Pivotal CRM, Palm Canada Inc, Tech Data Corporation and Ingram Micro. Her passion for marketing inspires her to find fresh ways to improve customer engagement. Since starting with Neural Impact in 2015, Marcie has guided Microsoft partners with digital communication strategies and helped them develop emotional engagement with their clients.

Andrew Yang

Master Marketing Architect

Andrew comes from over 10+ years of modern marketing experience. He's also the Creator of The Single Unified Marketing Framework: The Marketing Universe. Andrew has a degree in astrophysics and mathematics from Queen's University and creatively, a passionate dancer. Andrew has applied his skillsets in logic, technology, and data to build scalable marketing infrastructures that improve both marketing and sales performance leveraging scientific thinking and technology. He has worked for and continues to support a segment of the fastest growing MS Partners and technology companies across North America.

Jordy Starling

Master Video Trainer and Producer

Jordy is our Master Video Director, Producer, and Trainer with a hard focus on authenticity, viewer engagement, giving viewers value, and extending brands into the highly effective world of video. Using this methodology, he has created videos for hundreds of leading tech brands, financial institutions, and post-secondary institutions. As well, he has trained businesses via workshops or 1-on-1 to internally shoot and edit marketing videos using a custom guided process for low impact on marketing departments and budgets. It’s with these applied and repeatable processes and Neural Impact’s knowledge that he has built effective video packages for MS Partners.

Lucas Stuyt

Master Digital Marketer & Content Specialist

Lucas is our master digital marketer and communicator. His background is in B2B marketing, both direct and through a reseller channel. He has worked in the manufacturing and retail distribution sectors. Lucas focuses on executing digital marketing campaigns and strategies, optimizing digital emotional engagement, measuring marketing conversion and performance, and developing impactful social media, video and website content. He is a BBA Candidate at Simon Fraser University with a double major in marketing and entrepreneurship.

Patrick Hogan

Master Sales Coach

Our 10 Company Core Beliefs and Values


Challenge everything and everyone


Live a balanced life


Actively pursue learning and growth


Don’t innovate, disrupt


Do everything with excellence and passion


Care about the people we impact


Learn from mistakes and move on


Freedom and respect always


Make this year better than last


Focus on excelling, there's no room for mediocracy

Behind-the-Scenes Look

Check out Mark's Blooper Reel!


Does this sound like you? Then join our tribe!