Value Proposition Generator
Need help articulating your value proposition?
You likely already know the value you deliver to customers with your products or services. The challenge is communicating that value in less than 10 seconds or in one succinct written sentence on your website and marketing assets. We have helped hundreds of companies through this process and have created this free tool to save you hours of work.
Knowing how to get started on defining a succinct value proposition statement is the hardest part. We have used our 30+ years of expertise to specifically formulate a series of questions which are intentionally designed to extract your value proposition from you.
Using as few words as possible, take the time to reflect on the questions provided and answer them as accurately as you can. When you have completed answering each question, and click “Generate,” we will immediately email you an ugly, long winded rough draft of your value proposition which you and your team can then expand upon, fine tune, wordsmith and develop further into a compelling and powerful value proposition statement which you can leverage in all your sales and marketing assets and communications.
What is the name of the company, product, or service that you are developing your value proposition for?
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What is the product(s) or service(s) you are selling? Describe them in 3-5 words.
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How would you and your customers define your product or service category? 1-3 words.
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What is the primary pain that your product or service helps solve?
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What is the secondary pain that your product or service helps solve?
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What is the tertiary pain that your product or service helps solve?
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Who is the ideal customer that will benefit the most from your products or services? Define or describe your ideal target customer in detail.
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If someone purchases your product or service, what is primary benefit they can expect to gain?
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If someone purchases your product or service, what is secondary benefit they can expect to gain?
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If someone purchases your product or service, what is tertiary benefit they can expect to gain?
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Unlike competitors, what do you offer your customers that no one else does? What makes your offering or company unique and different from competitors?
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Things to consider: are you the best in terms of quality? Are you the lowest priced? Are you faster, better, more responsive, accessible, convenient? What specific knowledge or expertise do you have that none of your competitors do?
Please tell us whom we should send your first draft value proposition to:
First Name
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Last Name
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Email
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Company Name
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Website
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4. Check with IT to see if any emails from engage@neuralimpact.ca are in a backlog
If you still can’t find it, let us know at engage@neuralimpact.ca and we can re-forward it to you manually and directly.
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