Define your value proposition in 5 minutes using our value proposition generator worksheet.

Knowing how to get started on defining a succinct value proposition statement, is the hardest part. We have used our 30+ years of expertise to specifically formulate a series of questions which are intentionally designed to extract your value proposition from you. Please take the time to reflect on the questions below and answer them as accurately as you can, using as few words as possible. When you have completed answering each question, and click “Generate,” we will immediately email you a draft of your value proposition which you and your team can then expand upon to develop a compelling and powerful value proposition for your company, products or services which you can leverage in your communications.

What is the product(s) or service(s) you are selling? Describe them in 3-5 words.

How would you and your customers define your product/service category? 1-3 words.

What are the top 3 pains your customers would expect your products/services to alleviate?


Who is the ideal customer that will benefit the most from your products or services? Define/describe your ideal target customer in detail.

What are the 3 most urgent and compelling benefits that your customers will gain if they buy your products or use your services? Speak first person i.e. you will…


Unlike competitors, what do you offer your customers that no one else does? What makes your offering or company unique and different from competitors? Things to consider: are you the best in terms of quality? Are you the lowest priced? Are you faster, better, more responsive, accessible, convenient? Do you have more knowledge or experience and know more about their needs/business than competitors do?


Please tell us whom we should send your first draft value proposition to:

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