January 26, 2021

Struggling to Articulate your Cloud Value Proposition?

Reading Time: 7 minutes People don’t buy products and services. They buy a solution to their problem. In my experience reviewing hundreds of technology websites, I’ve found that very few technology companies have a clear value proposition identified for prospective customers. Most of the time I have to weed through lists of product features to find anything that even remotely feels like a value or benefit statement or listen to a 3-minute long explanation without really hearing a compelling value statement. We are obsessed with leading with product features and functionality when asked to speak about our solutions. So, I’ll attempt to help you quickly identify your solution or company value proposition here.
September 22, 2023

What the fudge is Neuromarketing?

Reading Time: 3 minutes Understanding Neuromarketing: A Confluence of Disciplines In the ever-evolving landscape of marketing, Neuromarketing stands at the intersection of economics, neuroscience, consumer behavior, anthropology, social science and […]
July 31, 2019

How to Keep Your Teens Drug and Alcohol Free Until Graduation

Reading Time: 2 minutes Do you have kids? Worried that even though they are good kids, and you raised them well, there is a risk they could fall prey to the dangers of binge drinking and drug use when teens? As a parent of 3 teens (2 safely out of the woods 18&21 and 3rd 14), being on the other side, I am going to share with you what worked for us.
July 14, 2019

Accelerate Your Acquisitions & Create a Recurring Revenue Stream 

Reading Time: 3 minutes About Neural Impact’s Packaging and Pricing Strategy Workshop The demand for cloud services and offerings is disrupting the market. Yet, not many companies are changing their selling approach to meet the needs of Buyer 3.0. Neural Impact’s two-day workshop will allow you to take advantage of this new gap. You can immediately develop new pricing strategies that will boost your revenue margins! You will also learn how to connect with consumers on an internal, emotional level. This is regardless of your target industry.
July 14, 2019

How To Use Neuroscience To Accelerate Your Sales Cycle

Reading Time: 2 minutes In today’s online landscape, neuromarketing and neuroscience can largely boost your return on investment. Any firm or business must also take into consideration how the new buyer behaves and pays for products. Furthermore, the background of tech consumers is largely changing. Marketing efforts should adjust accordingly. Previously, before the spread of digitalization, customers used to purchase products in one lump-sum payment. While marketing campaigns took longer to prepare, a single sale covered most of the associated expenses. Moreover, a customer sales rep that knew how to utilize a sales script and deploy selling psychology proved to be a valuable asset.